How Promotions Can Help Improve Branding

When it comes to building a business, few things hold the importance of branding. From your logo to core values, your brand is a key part of how customers and clients will remember your business. A great way to boost brand awareness is through targeted promotions. When utilized properly, promotions offer ways to expand your business that few marketing tools can offer.
business branding

The Power of Word of Mouth

Word of mouth has always been a powerful tool for marketing your business. With the rise of social media and the speed at which clients and customers can communicate using the Internet, word of mouth is as beneficial as ever. Best of all, it is one of the most affordable forms of marketing available.

Promotions offer great opportunities to get your market talking about your brand or business. Online services, such as Rafflecopter, make it simple to conduct promotions for businesses of any size. Many of these services utilize social sharing, email marketing and other tools to not only offer promotions, but also get your market spreading the word about and interacting with your business.

Highlighting New Products and Services

Promotions are an excellent opportunity to tell new clients and remind existing ones of changes within your brand. This shows that your brand is growing, improving and keeping the needs of your market in mind. When tied into a marketing campaign, promotional offers on new products improve conversions and encourage existing customers to come back to your brand. This is more than just brand awareness; it is brand loyalty.

Expanding Brand Awareness through Smaller Items

Sometimes, promotions are smaller than giveaways or sweepstakes. From branded pens and lanyards to mugs and t-shirts, promotional items are a great way to spread awareness at big events, such as trade shows, community functions or sporting events. Most people will not turn down a free item. Once they leave the event, the branded merchandise will be a reminder to check out your brand. Even better, it could link your brand with a positive memory of the event.

Boosting Brand Loyalty and Brand Awareness with Rewards Programs

Rewards programs, such as referral bonuses or frequent-buyer benefits, are outstanding options for building brand awareness. Everyone loves a discount. By providing a simple, attainable goal, you encourage existing customers to help you expand your brand, purchase your products and stay in touch. The more that a customer interacts with your brand, the more likely they will continue to utilize your brand for future services as well.

Enhancing Brand Awareness by Promoting Core Values
Brand awareness is not simply about making others aware that you exist. It is also about communicating core values and building a solid reputation for your business. Offering promotional materials to local causes, such as schools, hospitals or public service organizations, not only spreads the word about your brand, but also shows that you are invested in your community and audience.

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